“Charity Culture Promotion on Campus” project was initiated in 2012. CCF united its local affiliates and educational departments together to implement this nationwide project. It aims to promote charity culture to students at primary schools and middle schools by donating them <<Charity Textbook>> and to organize various culture educational activities. This would help school students to establish proper view of life, value and morality. The project is implementing in over 2,500 schools at more than 120 cities in 20 provinces, municipalities and autonomous regions. Over 2 million students have been benefited from it. This project has obtained widespread acknowledgement.
Project objective: to educate the youth about charity culture
Project nature: a nationwide charity culture spread program undertaken by charities and educational departments
Project material: <<Charity Textbook>>, the very first systematic reading material on charity culture for primary and middle school students
Project characteristics: bring local institutions’ subjective initiatives into play, to carry out activities with diversified forms and rich content
Project implementation: engaging charities and educational departments at all level, and all sectors of society
Project influence: it is honored as the “seed project” and the “gene project”